Meet Clover Health. Clover is a data-driven Medicare startup with an unusually fresh and modern brand essence. They're expanding into new territories, and wanted to do something different. Disruptive. New. Just like them. Inspired by their brand icons and palette, I wrote and directed this motion graphics DRTV spot.
Q. What do you do when a potential client is a continent away, but they still need to get to know your entire team?
A. You write and direct a video that showcases your team's personality, capabilities, and sense of humor. And then you go on to win the pitch (fingers crossed).
Team: Lauren Ireland, direction and writing. Nathan Petteys, shooting and editing.