glad to meet me
The real goal of advertising is to tell people how they feel, then market to that feeling.
I'm a creative director.
Knows: The true purpose of advertising is to tell people how they feel (at worst) and to help people articulate their feelings (at best). Either way, my job is to make a lasting emotional connection, no matter what. I generally aim for LOVE but I'll take vague interest if I have to.
Believes: Even the DMiest direct mail can create real interest and desire. And no one ever plays on those foosball tables in the break room of your agency.
Likes: Iced coffee in the wintertime, iced whiskey in the anytime. Teaching, learning, growing (never going to get past 5'2", I'm sorry to say). Money-green leather sofas. Leading teams to better work. Oxford commas.
Dislikes: Seattle-nice. Siloed creative teams. Indirect flights. Walking past Subway when they're obviously baking bread. Pretending to like your pet ferret. Exclamation marks.
Agencies: BoomBox Inc., Girvin, HackerAgency, M. Dunberg Agency, Serum, TAG Creative
Clients: Amazon, IKEA, mark. cosmetics, Equinox, Bliss, Hourglass Cosmetics, Paula's Choice, Silk Therapeutics, White House | Black Market, Abigail Michaels, Victoria’s Secret, Bloom Design, Björk & Berries, eHealth, Microsoft, Jolt Jeans