glad to meet me

The real goal of advertising is to tell people how they feel, then market to that feeling.

 

I'm a creative director.

Aren't you?

 

Knows: The true purpose of advertising is to tell people how they feel (at worst) and to help people articulate their feelings (at best). Either way,  my job is to make a lasting emotional connection, no matter what. I generally aim for LOVE but I'll take vague interest if I have to.

Believes: Even the DMiest direct mail can create real interest and desire. And no one ever plays on those foosball tables in the break room of your agency.

Likes: Iced coffee in the wintertime, iced whiskey in the anytime. Teaching, learning, growing (never going to get past 5'2", I'm sorry to say). Money-green leather sofas. Leading teams to better work. Oxford commas.

Dislikes:  Seattle-nice. Siloed creative teams. Indirect flights. Walking past Subway when they're obviously baking bread. Pretending to like your pet ferret. Exclamation marks.

Agencies: BoomBox Inc., Girvin, HackerAgency, M. Dunberg Agency, Serum, TAG Creative

Clients: Amazon, IKEA, mark. cosmetics, Equinox, Bliss, Hourglass Cosmetics, Paula's Choice, Silk Therapeutics, White House | Black Market, Abigail Michaels, Victoria’s Secret, Bloom Design, Björk & Berries, eHealth, Microsoft, Jolt Jeans

 
 

Glad to meet you

I like getting mail.