rebellious

Every department store sells the major beauty brands–-so only storytelling can set them apart. I made major changes to the way Nordstrom presents skincare and cosmetics to show the customer that beauty is about fun, not flaws–-and giving her fresh ideas through benefit-driven images and editorial.

feel
rebellious:

//creative direction, print

Every department store sells the major beauty brands–-so only storytelling can set them apart. I made major changes to the way Nordstrom presents skincare and cosmetics to show the customer that beauty is about fun, not flaws–-and giving her fresh ideas through benefit-driven images and editorial.

Team: Lauren Ireland, concept and writing. Amy Belledin, art direction. Denise Carillo, graphic design.

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