//creative and editorial direction, Nordstrom beauty
Every department store sells the major beauty brands–-so only storytelling can set them apart. I made major changes to the way Nordstrom presents skincare and cosmetics to demonstrate that beauty is about fun, not flaws–-and customers fresh ideas through benefit-driven images and editorial.
Creative direction and writing: Lauren Ireland. Art direction: Amy Belledin. Graphic design: Denise Carillo.