Signing up for Medicare--or switching to a new plan--can be confusing and frustrating. There's tons of paperwork, junk mail, weird jargon and tacky ads. When regional Medicare provider CoxHealthMedicarePlus approached and asked if I could make them something that changed that narrative--and included the amazing Ned Reynolds, voice of the Springfield Cardinals--I responded with this DRTV spot.
St. Louis has a lot to be proud of--like fried rav. Gooey butter cake. And, OK, Essence Healthcare. They've been a part of the St. Louis community for a long time, and they asked for a DRTV spot that captured their community spirit at the peak of Medicare's Annual Enrollment Period.