encouraged

Amazon's Kindle app has been downloaded by millions...but actively used by a startling few. I led the development of an email and paid social onboarding campaign to engage users to download and read books. Experiential emails and thumb-stopping (ew, that phrase!) ads kicked it off.

feel
encouraged

//creative direction, digital

Amazon's Kindle app has been downloaded by millions...but actively used by a startling few. I led the development of an email and paid social onboarding campaign to engage users to download and read books. Experiential emails and thumb-stopping (ew, that phrase!) ads kicked it off.

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