bright and shiny

feel
bright and shiny

//beauty writing, Silk Therapeutics

Silk Therapeutics faced a challenge: translate lots of science-y jargon into aspirational, creative copy that could appeal to luxury beauty consumers--without losing sight of the brand's origins. I helped Silk Therapeutics shape a story around the elegance and strength of silk, as well as their inspiration: skincare so pure that chemotherapy patients could use it without irritation.

Writing: Lauren Ireland. Design: Girvin.

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